Newsletters for daycares are a great way to keep parents updated on what’s happening at your daycare. Not only does it give you a chance to show off all the great things the kids have been up to, but it’s also a fantastic marketing tool. If you’re not sure where to start, don’t worry! We’ve got you covered with this step-by-step guide on how to create a newsletter for your daycare.
Getting Started with your Daycare Newsletter
1. First, you must decide what format your daycare newsletter will be. Will it be a printed sheet of paper that you hand out at pick-up and drop-off? Or would you prefer to send it electronically via email? Both methods have pros and cons, so take some time to think about what will work best for you and your daycare.
2. Once you’ve decided on a format, it’s time to start thinking about what content you want to include in your newsletter. A good mix of activities, updates, and photos is always a hit with parents. Try to have something for everyone so that everyone can feel connected to what’s going on at the daycare.
3. Once your content is ready, it’s time to put it all together! If creating a physical newsletter, use a program like Microsoft Word or Canva to lay everything out in an attractive and easy-to-read format. If you’re sending your newsletter electronically, there are plenty of email template builders out there that can help you get everything just right.
4. Lastly, don’t forget to proofread your newsletter before sending it out! Nothing will turn off parents quicker than seeing typos or grammar mistakes in your communications. Ask a friend to help you catch any errors before hitting “send.”
What to include in a daycare newsletter?
Here are some things to consider including in your newsletter:
- Upcoming events and activities. Are you planning a field trip or a special event? Let parents know in advance so they can make arrangements if necessary.
- Recent news and highlights. Have the children in your care reached any recent achievements or milestones? Share them in the newsletter!
- A Menu Plan for the upcoming week or month
- A focus on one particular child. Each month, highlight a different child in the newsletter. Include a photo and a short write-up about their interests and personality. This is a great way for parents to get to know their child’s daycare friends.
- Reminders of policies or procedures.
- Reminders for seasonal clothing
- Photos of activities or crafts
- Books you are reading
- Links to social media accounts
- Donations needed. Example: Extra toilet paper rolls for an upcoming craft
What programs can I use to create newsletters for daycares?
- Canva
- Microsoft Publisher
- Microsoft Word
- Adobe Illustrator (Advanced)
- Mailchimp (Email Newsletter)
- Mailer Lite (Email Newsletter)
How often should you send out newsletters for daycares?
Daycare newsletters can be sent out monthly, bi-monthly, or even weekly. It depends on what you want to communicate and how often you wish to communicate with your parents. If you have a lot of information to share, then monthly may be best. But if you just have a few announcements or updates, then weekly may suffice.
Whatever schedule you choose, make sure to send out your newsletter at the same time every month (or week) so that parents will know when to expect it. For email newsletters, always include an unsubscribe link at the bottom of each email so that parents can easily remove themselves from your mailing list if they wish.
Sending out a regular newsletter is a great way to keep parents updated on all the happenings at your daycare. By following these simple steps, you’ll be able to create a professional and engaging newsletter that parents will love getting in their inboxes (or backpacks)!
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